A site design that doesn’t consider SEO can cause devastating damage to your website traffic.

The problem

Redesigning your website is an excellent decision, especially if you have an older site. A refreshed website looks modern and professional, plus provides a better user experience, which can increase your bottom line.
The problem, however, is that many companies forget about SEO when designing their site.

Even web design agencies make this mistake. While they understand design and how to create an attractive and usable website, they don’t recognize the relationship between web design and SEO, and how a redesigned (or newly designed) website can tank traffic.
A few ways a website redesign can hurt your SEO and traffic include:

• Replacing page content, including title tags and meta descriptions, with unoptimized content
• Creating brand-new pages for existing pages, without setting up a 301 redirect
• Changing the site structure, without updating the sitemap
• Redesigning the website without including your Google Analytics tracking code

In comparison, a site design can prevent your website from ever achieving its dream levels of traffic. That’s because, without SEO, your site will struggle to appear in search results related to your industry, products, or services.
Since your website’s design impacts your entire site, it’s critical to fix this problem right away.

The solution

Companies can approach a traffic drop following a site redesign a few ways, including:

• Restore your previous site with backups
• Optimize your new content and website
• Update your sitemap
• Set up 301 redirects

Depending on your redesign, your fix may take a significant amount of time.
For example, if your company needs to restart your SEO strategy, it will take time to rank in search results and earn the kind of traffic that your website had before. In comparison, creating 301 redirects requires less work, though your traffic levels will probably take a few weeks or months to recover.
If your original web design doesn’t drive traffic, your team will have to take a similar approach. While you may not need to set up redirects, you will have to create optimized content for your website and audience.
Your business can also work with a full-service digital marketing company that specializes in web design and SEO, like Nanomaxhub.
We can help your team and company regain your traffic, as well as ensure that future design updates protect your SEO strategy.

7 additional reasons your website traffic is down

Still confused about why your website traffic is going down? Check out these potential causes:

WHY YOUR WEBSITE TRAFFIC IS DOWN	HOW TO FIX YOUR WEBSITE TRAFFIC
1. Broken 301 redirects	Review your 301 redirects for errors and fix Ensure canonical tags, XML sitemaps, and links are up-to-date
2. Manual Google penalty	Log in to your Google Search Console account and check alerts Make recommended site or page changes
3. Slow page speed	Check page speed with PageSpeed Insights Make updates or use page speed optimization services
4. Poor internal linking	Audit internal linking strategy Add internal links to content deep in your website Use anchor text related to page topic or targeted keyword
5. Unreliable server	Review server performance and hosting package Move to a new service provider or different hosting package
6. Duplicate content	Check website for identical blocks of content Make identical content unique
7. Unindexed site	View Google Search Console to see if site and pages indexed Submit website and pages for indexing

Restore your website traffic (and then some) with Nanomaxhub

No one wants to see their website traffic down, but it happens. Learning why your website traffic is going down on Google and how you can fix it, however, provides your business with the insight and tools for regaining your traffic.
In many cases, it’s an enormous task to restore your website traffic, like after a website redesign or abandoned keyword strategy.
That’s why businesses partner with our full-service digital marketing agency.
With more than 25 years of experience, plus more than 450 web marketing specialists, we have the skills and technology to help your company. Just browse our testimonials and digital marketing services to see how our team can help yours.
Give us a ring at +256706017934or contact us online if you have any questions!