The benefits of working with an SEO company

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If you are thinking about partnering with an SEO company, you’ve thought about the obvious benefits already — more qualified website traffic, leads, and revenue, along with a comprehensive website analytics strategy to track and adjust your marketing efforts as needed..

While those are key, overarching benefits, there are plenty of other tangible benefits of working with an SEO company.

We’ve worked on SEO campaigns across hundreds of different industries over the last few decades and have seen a lot of similarities across our client base with unexpected benefits of our partnership.

Don’t just take our word for it. Check out this SEO case study to learn how we grew organic traffic for a local construction company by 43 percent.

How does an SEO company work?

Every SEO company is unique, but worthwhile SEO companies have a similar goal: To help grow your business.
At the end of the day, an SEO company’s job is to partner with you to drive leads, phone calls, store visits, purchases, and more through search.
Just like you hire an accountant to help streamline and improve your books or hire a cleaning company to tidy up the office each week, partnering with an SEO company means you are connecting with a company whose goal is to improve your visibility in search engines.
Let’s say you operate a house painting company in Ames, Iowa (Go Cyclones!). You are an expert in all things paint. You spend your day talking all about glosses, finishes, ferrules, and more. You want to earn more leads for your business and hear from your customers that they find local paint contractors through search engines like Google.
Taking the time to learn, implement, and adjust an SEO campaign isn’t an option for you. So, you find a trustworthy and reputable SEO company to help manage your web presence in search engines. A few months later, your site starts showing up at the top of Google results for searches like “painters in Ames Iowa” and “exterior painters in Ames.”
A beautiful partnership is born! You are busier than ever thanks to leads flowing in from search engines.
Partnering with a quality SEO firm gives you the expertise needed to generate more business from organic searches.
One nice plus of working with an SEO company is that traffic coming from organic (unpaid) search in Google tends to produce very high-quality leads.
The beauty of SEO is that your marketing efforts allow interested customers to find you online. Most marketing channels require businesses to blast their message out to thousands of customers, with the hope being that a small percentage of them will be qualified prospects.

SEO works in the opposite direction: you make it easier for people to seek out and find your business as they search online. By nature, leads you earn from organic search are self-qualified. This means people who are already interested in your product or service are looking for you.

What’s it like working with an SEO company?

If you’ve never partnered with an SEO company, it’s natural to wonder what it’s like to work with one. What should your business and team expect? For example, how often will the agency require your feedback — or what does your team need to provide to start?.

When you work with an SEO company, like Nanomaxhub technologies, you can expect the following:

1. Kick-off meeting

Once you’ve partnered with your SEO firm, you can expect an introduction or kick-off meeting with your team of SEO strategists. While this process varies among SEO companies, it’s a seamless step with Nanomaxhubb.

You’re introduced and partnered with a dedicated account manager, which ensures you’re always working with a familiar face on your SEO strategy. As one of the Best Places to Work in PA, we maintain a low employee turnover rate, which provides your team with a consistent experience and partner. For your team, this kick-off meeting allows you to:

Share your company’s digital marketing goals

Highlight vital information about your business, products, brand, and more

Learn about the next steps for your SEO strategy

Meet your dedicated account manager

Get ready for your kick-off meeting by compiling a list of questions to ask your account manager. If you like, you can also develop a list of must-read company resources, like your brand guidelines, for your account manager.

2. Audit and strategy summary

Another normal part of working with an SEO company?

The results of your SEO audit, plus your SEO strategy. While your account manager may discuss each of these topics on separate calls or meet-ups, they provide your team with a valuable roadmap.

These discussions are also an excellent time to ask questions — and that’s another part of what SEO companies do, they educate their clients. At least, they should.
That’s why you want to partner with an SEO agency like Nanomaxhub that values information-sharing. When you chat with your dedicated account manager, you’re encouraged to ask questions.
Whether you’re unsure about a word, strategy, or decision, our award-winning team’s happy to explain. Use your audit and strategy calls to your advantage and ask about everything.

3. Routine check-ins

After you meet with your dedicated account manager, as well as review and approve your SEO strategy, plan for routine check-ins with them. Depending on your strategy and service package, you may chat with your account manager every week or every month. In most cases, your team should set aside one hour for these check-ins. That way, you have plenty of time to ask questions, review data, and chat with your account manager about anything else. Aside from these meetings, your company can take a hands-free approach to SEO. In some cases, however, your account manager may require your input, approval, or assistance to move your strategy forward. For example, if your business prefers to upload or add content to your website — versus having your SEO agency do it — then you’ll need to have a more active role in your strategy. Maximize the results of your plan by deciding early on how much of a role you want.