Optimizing your website for speed requires some developmental expertise and the following actions:

Check your site’s speed with Google’s PageSpeed Insights tool

Compile your PageSpeed Insights results and recommendations

Update your publishing practices for content and multimedia

A few examples of changes your business may make to your website and publishing policies includes:

• Compressing your image files
• Reducing your site’s redirects
• Decreasing your CSS file sizes
• Optimizing your HTML files
• Changing your website hosting provider

If your company doesn’t have a dedicated developer in-house or a development team with limited time, it’s worth investing in page speed optimization services. With page speed optimization services, you can maximize your site’s speed, improve your SEO, and increase your number of website leads.

3. Optimize your contact forms

Your company can earn leads from your website a few ways.

A user calls your business, using your site’s dedicated phone number

A user signs up for an email newsletter, ebook, or another piece of content

A user completes your online contact form

While a phone call is extremely valuable, a contact form is one of the more common ways businesses receive leads. That’s why, if you’re not getting leads on your website, you need to look at your contact forms.

Our developers are idea machines

Our developers are so experienced that they can suggest new ways for your business to succeed online, implement them, and fine-tune them to perfection.
In development terms, that means every member of our team is an active participant in your overall marketing strategy. They can tell you what’s worked in the past, what could work for you now, and what may work for you in the future.
That active involvement is a major part of your partnership with Nanomaxhub. We firmly believe that we’re here to provide you with the absolute best website development solution for your business. Our developers will pull from their experience and expertise to make sure that happens.

Valuable potential leads can arrive on your site, view your products or services, and get excited about contacting your business — until they see your contact form.
Whether you’re asking for too much information or providing a broken form, your contact form can make or break lead generation.

So, how can you optimize your contact forms to maximize lead generation on your site?

Your company can restore the performance of your contact forms with the following tips:

Test your form to make sure it works and submits the information to your sales team

Ask family, friends, and coworkers to use the form and provide feedback

Audit your form fields and determine which ones you need and which ones you don’t

Add a compelling, benefit-rich call-to-action (CTA)

Launch A/B tests to experiment with different form fields, copy, and designs

Move your contact form above the fold on appropriate pages, like a service or product page

Our Shopify ecommerce development services

As a full-service digital marketing agency with a team of more than 450 experts, we also offer a wide range of other services that can boost your ecommerce site’s performance, including:

Search engine optimization (SEO)

Conversion rate optimization (CRO)

Website copywriting

Shopping feed management

Data tracking and analytics

And other digital marketing services

Even after your business completes this in-depth audit and renovation of your contact forms, you can continue to improve their performance and features. With a free tool like Google Optimize, for example, you can continue to run helpful A/B tests to move your lead generation efforts forward.

4. Add compelling CTAs

When you’re not getting leads from your website, you can look at several areas of your website. One area companies often forget to look at, however, is their CTAs. While a CTA may seem minor, it can have a tremendous influence on user actions.
With a CTA, your business providers readers with a recommendation. A service page, for example, may advise users to contact your team to try a demo of your software. Or, it may suggest they complete a form to receive an instant quote.

If your website doesn’t feature a CTA, you leave users with too many options. Even if you do use CTAs across your site, an uncompelling offer can cause potential leads to ignore your instructions. Either way, your business (and its website) aren’t generating leads.

So, how can you use CTAs to increase leads on your website?

Your company can turn your CTAs into persuasive recommendations with the following steps:

Your company can turn your CTAs into persuasive recommendations with the following steps: