Investing in an AR and VR solution for your B2B offers several benefits, including:

Create an experience that your leads remember

Unlike traditional sales presentations, which require leads to watch and listen, AR and VR create interactive experiences. You provide buyers the chance to interact with your product first-hand. That’s a powerful and effective tactic in selling — especially when your competition overlooks AR and VR.

Offer a hands-on experience that engages leads and builds brand awareness

Whether your business attends trade shows, conducts virtual presentations, or even visits lead locations, you can use AR or VR to create a hands-on experience. These experiences engage your leads and build brand awareness at critical moments, like when a buyer visits dozens of booths at a trade show.

Build an experience that invests leads in your company’s products or services

Augmented reality and virtual reality experiences also invest leads personally in your products or services. This personal investment can result from gamified experiences or hands-on experiences that show your product’s size, functions, and benefits.
For example, Lloyd’s Register, which offers safety and performance training services for the energy sector, used VR to create a gamified experience to help train and educate its clients. The best part is the project (which was a $55,000 investment) paid for itself — and then some.

Deliver a memorable experience that makes leads more likely to choose your business

You’re one of many potential solutions for a lead, which is why it’s critical to create a memorable experience. Even if you’re only competing against two or three other companies, a long sales cycle makes it easy for leads to forget what makes your business special.
That’s why AR and VR solutions offer such a competitive advantage.
With AR or VR, plus Nanomax, you can create an engaging and hands-on experience that leads remember. That memory of what it was like to view your product or preview your services can make all the difference when choosing a partner.