1. Your website isn’t responsive

Did you know that more than 50 percent of the world’s Internet traffic comes from mobile devices? It’s true, and it demonstrates a growing trend. People are relying more on their smartphones and tablets to access the Internet, rather than their laptops or desktops.
That’s why a responsive design, which adapts to a user’s device, is essential.

Why an unresponsive website costs you money

An unresponsive design costs your site money for a few reasons, including:

Mobile-first index

Google is one of the world’s largest search engines, claiming more than 75 percent of the global search market share. This fact is important because Google follows a mobile-first approach to its crawling and indexing process. That means Google crawls your website and indexes it for search results from a mobile perspective.
If you don’t have a responsive website, Google will know. As a responsive website is critical to the user experience, non-responsive sites will (usually) rank lower in search results. A lower ranking translates to less traffic, as 75 percent of users stick to the first page of search results.

User experience

When it comes to web design, the user experience is crucial.
You need to provide the best possible experience for your website visitors. If you don’t, they will leave your site, which can result in fewer purchases and less money for your business.

As more than 40 percent of online transactions happen on mobile devices, your company needs a responsive website if you want to make money.
Otherwise, you’re giving away valuable customers (and revenue) to your competitors. In short, an unresponsive website isn’t good for your bottom line.

How to fix an unresponsive website

A responsive site design or redesign is the solution to an unresponsive website. In most cases, a responsive design costs around 1million ugandan shillings. This amount can vary, depending on your site’s size, content management system, and any other site features.
If you want your website to make money, however, it’s a necessary investment and one that offers a substantial return on investment (ROI).

2. Your website isn’t fast enough

Users today expect sites to load in two seconds or less. That’s why boosting your website’s speed by one second can increase your conversions by seven percent, which means more revenue for your company. Check the speed of your site, and see if it costs your business money.
Got a sluggish website? Learn why that’s a problem and how to fix it now.

Why a slow website costs your business money

No matter your industry, your company can’t afford a slow website. It doesn’t matter who your target audience is, from business buyers in manufacturing to early adopters in the tech sector, you need a fast site to earn their attention and their money. Studies show that people won’t wait for websites anymore.

That’s why websites that load in five seconds maintain a 35 percent lower bounce rate. For reference, bounce rate describes the percentage of single-page sessions, which highlights whether a user stays on your website or leaves without visiting any other pages. A high bounce rate can cause your site to lose traffic (and money) by earning lower rankings in search results.
Again, a lower ranking in search results translates to decreased visibility, which can eradicate your online sales, leads, and more.

How to fix a slow website

Depending on your website, it’s a fast fix to improve your site speed. For example, if you have multiple videos on a page, removing a few can boost your page speed. Compressing your website’s images can also increase your site’s load time.

Additional fixes, like the following, will require the expertise of a developer:

• Reduce the number of redirects on your website
• Optimize your site’s HTML code
• Decrease your CSS and JavaScript
• Review your hosting option

You can also invest in page speed optimization services, which take care of the entire process.